A free site audit, in writing
Send the URL and five details. You get back a written findings document covering what you currently rank for, what is slowing the site down, how it is structured, and the three fixes worth doing first — ordered by effort against expected return. No call required to receive it. No sales sequence afterwards. You keep it whether or not we ever work together.
Request your audit
Five fields. The last one matters most — it tells me what to actually look for.
What the audit contains
- Current visibility. Which queries the site ranks for, which of those convert, and which ones you are invisible for despite selling the thing.
- Technical drag. Core Web Vitals measured on a mid-range phone on a real connection — not a desktop score on fibre — plus render-blocking assets, crawl waste and indexation gaps.
- Structure. Whether your own pages are competing with each other for the same query, and whether internal linking sends authority anywhere useful.
- The three highest-yield fixes, ordered by effort against expected return, written so that you or your current developer could act on them without me.
What happens after you send it
- Within two working days the findings document comes back, in plain language, with the reasoning shown rather than asserted.
- If the fixes are worth paying for, you get a scope and one fixed number, agreed in writing before anything starts.
- If they are not, the document says so. Sometimes the honest answer is that the site is fine and the problem is somewhere else entirely.
- Either way you keep the audit. It is yours to act on, hand to someone else, or ignore.
Why it is free
Because a proposal built on guesses is worth less than the paper it is printed on. I cannot scope your project honestly without looking first, and you cannot judge whether I know what I am doing from a sales page. The audit solves both problems at once, and it costs me a few hours to find out whether we should be working together at all.
What I do not need yet
Not your analytics, not your Search Console, not an admin login. The first pass is done entirely from the outside — the same way a search engine sees you. Access only becomes relevant if we decide to work together, and only then.
Who this is for
Local businesses whose customers search by town, trade or campus, and owners stuck with a site that looks fine and produces nothing. If that is not you, the audit will say so quickly and you will have lost nothing. You can see the kind of thinking it produces in the written case studies.